Things have made a dramatic shift in B2B sales during the COVID-19 pandemic. Many experts believe these shifts will be permanent. To continue to grow and thrive in the "new normal" of the sales world, adaptation for B2B companies will be necessary.
Today's infographic comes from McKinsey & Company who created a survey of 3,600 B2B decision makers in 11 countries, 12 sectors, and 14 spend categories. Not only does this graphic give us in-depth insight into the shifts in B2B sales, but also gives us a look at our new economic reality.
Harrison, L., Gavin, R., Plotkin, C., & Stanley, J. (2020, July 14). How B2B sales have changed during COVID-19. Mckinsey. https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-sales-have-changed-during-covid-19#
