Coronavirus has made an impact on businesses in a variety of ways. From the way we communicate and sell to customers to the way we interact with employees, all businesses have had to evaluate, adapt, and change.
Business 2 Community reached out to their network of B2B sales reps, managers, business owners and business development employees to find out what impact the Coronavirus, and lockdown, was having on:
- Their sales opportunities
- Their job prospects
- Their outlook for the year
- How they engage with customers
A few of the big takeaway statistics were:
- 73.9% of B2B sales roles surveyed said that their sales opportunities had decreased since the Coronavirus outbreak – however, 26.1% reported a jump in sales opportunities.
- 50% of respondents said customers postponing purchasing decisions was the biggest struggle, followed by not being able to meet face to face with customers at 25%.
- 37.5% of B2B salespeople surveyed said they weren’t confident about their sales job – however when asked what their biggest fear overall about the Coronavirus and their industry, not one person cited losing their job as the main concern.
Take a look at this infographic to learn more about their findings:
Reference: Business 2 Community article, "B2B Sales Impact of Coronavirus [Infographic]" Morgan, Carrie. 27 April 2020.