In 2017, holiday retail sales in the United States are forecast to amount to about 680.4 billion U.S. dollars. The holiday season can account for as much as thirty percent of a retailer's annual sales. Today we are helping you prepare for the holiday season with 20 must-know stats for the holiday season.
- November and December drive 30% more e-Commerce revenue than non-holiday months.
- 78% of shoppers used the internet for holiday research last year.
- An estimated, 92% of holiday shoppers will go online to either research or purchase gifts this season.
- The most popular time to buy online is weekdays from 12-2pm and on Sunday evenings.
- According to a recent study, 41% of online shoppers purchased from a new retailer.
- 1 in 3 retailers dedicate 31-50% of their total online marketing budget to holiday efforts.
- US retail e-Commerce will grow 16.6 % this holiday
- 86% of retailers expect their 2017 online holiday sales to increase.
- 38% of marketers do not use personalization in their marketing efforts.
- 98% of companies aren’t set up to identify, deliver on, and measure moments of intent in the purchase journey.
- 72% of millennials research online before heading to brick and mortar stores.
- 49% of shoppers view products in person, then find cheaper prices online.
- 22% research a product on their smartphone while in store.
- 27% read online peer reviews of a product while in store.
- 71% of shoppers who use smartphones for research while in-store say that it’s become an important part of their experience.
- People who shop both in person and online spend 66% more than those who only go to stores.
- 93% of shoppers take action for free shipping.
- Free shipping was deemed the 2nd most important factor for shoppers when purchasing online.
- 83% of shoppers will wait two more days in order to get free shipping.
- Delivery speed is the 4th most important factor in the online buying process.
- 50% of shoppers will choose a slower transit time for free shipping.
- 7 business days is the average time shoppers are willing to wait.
- 91% of shoppers say a low price is an important to very important factor in the decision to buy.
- 47% of online shoppers say they would consider enrolling in a product curation or subscription service.
- 40% of mobile users look for or redeem mobile coupons when shopping.
- 74% of shoppers say they are influenced by coupons and offers online.
- 63% of consumers will be likely to share a link for a holiday contest.
- 74% of shoppers search online to get ideas for their holiday gift lists.
- 1 in 5 shoppers made a purchase after opening a retailer’s email on their mobile device.
- Last year, e-Commerce orders coming from social media grew a staggering 202%.
- 20% of online shoppers say that FaceBook helps influence their decisions.
- 10% of online shoppers say that Pinterest helps influence their decision to buy.
- 19% of marketers are using social this holiday season to generate qualified leads.
- 80% watched product review and ratings.
- 68% preferred product videos from “people like me.”
- 45% preferred videos from experts.
- 18% of online shoppers start off on a retailers website to begin searching.
- 28% of online product searches take place on Amazon.com.
- Mobile accounts for 50.3% of all e-Commerce traffic (eclipsing desktop).
- 1 in 5 e-retailers spent 50% of their marketing budget on paid search.
- More than 70% of brands are allocating more than half their digital marketing budget to search and social this season.
- 11% of online shoppers prefer to buy on tablet or smartphone.
- 80.9% of people who shop on tablets end up buying.
- 44% of online shoppers prefer to buy on a desktop or laptop computer.
- 38% say they will not return to a retailer’s website if it’s not mobile optimized.
- Mobile-optimized sites saw revenue grow 168% from March to May last year.
- 50% of shoppers abandoned carts that did not give an estimate on delivery.
- 58% abandon the cart after seeing shipping charges.
- Last year, 53% of those who shopped online used smartphones or tablets
- 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction.
Sources: UPS Pulse Of Online Shopper, FierceRetail, PixelMEDIA, Google, eMarketer, Shopify, Shop.org, Adobe
