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2020 Ecommerce: 75 Stats You Need to Know for Your Online Sales

sales, b2b

Posted by  smartmovesinc


This year has been a crazy year where both businesses and consumers have scrambled for innovative ways to survive in the "new normal." Today we have gathered up 75 facts about sales and consumer behavior so that you can better prepare for whatever 2021 might have in store.

Ecommerce Statistics

  1. By the year 2021, worldwide retail ecommerce sales will reach $4.9 trillion. (Shopify Plus, 2019)
  2. Consumers spent $601.75 billion online with U.S. merchants in 2019, which is up 14.9% in 2018. (Digital Commerce 360, 2020)
  3. According to Statista, ecommerce sales by country shows Asia as the leader in ecommerce sales, followed by US, and Western Europe. (Statista, 2020)
  4. According to Harvard Business School professor Gerald Zaltman, 95% of purchase decisions are made in the subconscious. (Adobe, 2019)
  5. By the year 2040, as much as 95% of shopping will be facilitated by eCommerce. (Nasdaq, 2017)
  6. Total ecommerce spending per customer in a calendar year, on average, is estimated to be $1,800 in the USA and $1,600 in the UK. (Statista, 2017)
    Only 8% of total retail sales in the USA are coming from sales online. (Smartinsights, 2017)
  7. Ecommerce accounted for only 13% of all USA retail sales in 2017. (SaleCycle, 2017) (Source:
  8. As much as 46% of online shoppers reported that they want more product comparisons from ecommerce sites. (BigCommerce, 2017)
  9. The world of e-commerce is growing fast and is expected to hit 4.48 trillion US dollars in 2021. (Spocket, 2018)
  10. An overwhelming 84% of people will not make a purchase online, if they are dealing with an unsecure website. (Blue Corona, 2018)
  11. Shopping online is preferred across generations, as 51% of all Americans, 67% of USA millennials, and 56% of USA Gen Xers prefer shopping online to shopping in-store. (Entrepreneur, 2017)
  12. In the USA, the total offline sales are 10X bigger than online. (Entrepreneur, 2017)
  13. The online shopping business in the USA is growing 3X faster than offline segment. (Entrepreneur, 2017)
  14. At the same time, 64% of the Americans’ shopping budget is spent in-store, and only 36% is spent online. (Entrepreneur, 2017)
  15. 1 in 4 consumers in the USA used a voice assistant while shopping during their holiday season in 2017. (CTA, 2018)
  16. Ecommerce has grown steadily in the UK, reaching £137.38 billion in 2016, according to ONS data. (SaleCycle, 2017)
  17. The average online shopper from UK abandons baskets worth £29.37 every month. (SaleCycle, 2017)
  18. UK online shoppers send back goods worth £7 billion every year. (SaleCycle, 2017)
    More than half, or 58% of people reported to shop online because of the ability to shop 24/7. (Entrepreneur, 2017)
  19. Almost 30% of mobile shoppers will abandon their purchase if the shopping experience is not optimized for mobile devices. (Status Labs, 2018)
  20. As much as 61% of people have a better opinion of brands that offer a good mobile experience. (Status Labs, 2018)
  21. As much as 59% of US adults who signed up for a free trial were later charged. Even if they didn’t sign up to continue receiving the product or service. (Bankrate, 2019)
  22. Half of survey respondents said it’s unsafe to save financial info when making purchases, yet 64% of US cardholders reported that they do it anyway. (Bankrate, 2019)
  23. Americans have spent roughly $87 billion during Black Friday in 2019. That’s about $3 billion less than the last year. (Finder, 2019)

B2B Ecommerce Statistics

  1. The gross merchandise volume of B2B ecommerce transactions are estimated to reach $7.66 trillion. (Statista, 2017)
  2. As recently as in 2015, Alibaba accounted for 9.3% of worldwide B2B ecommerce. (Statista, 2017)
  3. Global B2B ecommerce sales are predicted to reach over $6.6 trillion by 2020, surpassing B2C valued at $3.2 trillion by 2020. (Frost and Sullivan, 2017)
  4. US B2B ecommerce will reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. (Forrester, 2019)
  5. The B2B landscape is older than we think with 78% of B2B retailers saying  they have been selling online for 2-5 years. (BigCommerce, 2019)
  6. Mobile commerce influences, on average, more than 40% of revenue in leading B2B organizations. (BigCommerce, 2019)
  7. LinkedIn is 277% more effective in generating leads than Facebook for B2B ecommerce. (HubSpot, 2018)
  8. 73% of B2B marketers say that video positively impacts marketing ROI. (Blue Corona, 2019)
  9. 50% of B2B search queries were made on smartphones in 2017, and Boston Consulting Group expects that figure to grow to 70% by 2020. (Think with Google, 2020)

Ecommerce Platforms Market Share Statistics

  1. In the US, WooCommerce takes up 23% of ecommerce platforms market share, followed closely by Shopify (21%) and Wix (15%). (Oberlo, 2020)
  2. 48% of online shoppers navigate straight to a large ecommerce marketplace when buying something online. (Big Commerce)
  3. Shopify powers more than one million merchants in over 175 countries, and has processed a massive $172 billion in sales to date. (Shopify)
  4. WordPress powers a whopping 36% of websites. (WordPress)
  5. Wix helps more than 150 million users in 190 countries around the world to start their website. (Wix)
  6. There are as many as 820,000 stores hosted with Shopify. (SimilarTech)
  7. Printify, a print on demand solution, boasts a solid 300,000 number of clients. (Printify)
  8. Ecwid claims to have 70,000 active shops open with them. (Ecwid)
  9. Sellfy, an ecommerce platform to sell digital products, has as many as 20,000 active stores open. (Sellfy)
  10. More than 17,000 creators chose Podia for selling online courses, digital downloads and memberships. (Podia)
  11. Over 40,000 creators are selling their digital products using Gumroad. (Gumroad)
    WordPress powered ecommerce platform WooCommerce claims to host an absolutely majority of stores online, with 840,000 stores. (SimilarTech)
  12. Printful has fulfilled as much as 8.35M orders since the year 2013, when they were founded. (Printful)
  13. Since the company’s founding in 2015, Oberlo merchants have sold over 85 million products around the world. (Oberlo)
  14. Over 33,000 merchants around the world trust Spocket to dropship US and EU based products (Spocket).
  15. SendOwl sellers have made more than $848,900,395 since 2010. (SendOwl)
  16. One of the biggest invenotry of products to dropship is provided to Doba users, with as many as 2 million products to choose from. (Doba)
  17. Over 12,000 active e-commerce brands trust CustomCat as their on-demand fulfillment partner.  (CustomCat)
  18. Alidropship has over 50,000 customers worldwide. (AlidropShip)

Conversion Rate Optimization (CRO) Statistics

  1. Optimizing the checkout process through user testing and other means can increase conversion rates by 35%. (Baymard Institute)
  2. It is estimated that, in 2018, online businesses lost up to $756 billion because of poor e-commerce personalization. (OptinMonster)
  3. Slow page load speed times can increase your cart abandonment rate by 75%. (Baymard Institute)
  4. A whopping 85% of online shoppers will research products before choosing which brand to buy from online. (Salesforce)
  5. Average ecommerce conversion rates vary from 3% to 4%, but can be both much higher and lower depending on industry. (Monetate)
  6. Majority or 61% of companies run 5 or fewer landing page tests per month. (Wordstream)
  7. As much as 48% of all landing pages tested contain multiple offers. (Wordstream)
  8. Video is estimated to account for as much as 79% of global Internet traffic by the year 2020. (Cisco)
  9. Using videos on landing pages on average increases conversions by 86%. (Unbounce)
  10. Just 22% of businesses surveyed are satisfied with their current conversion rates. (Econsultancy)
  11. For every $92 spent on acquiring a customer, just $1 is then spent on trying to convert them. (Econsultancy) (Source:
  12. Roughly 75% of businesses have had issues finding expert copywriter to optimize landing page copy. (Wordstream)
  13. The average number of form fields on a landing page is 11, but reducing the number of form fields from 11 to 4 can result in a 120% increase in conversions. (Wordstream)
  14. A typical website conversion rate is about 2.35%. But the top 10% of companies are seeing 5x higher conversion rates than average. (Wordstream)
  15. Conversion rates typically range from 1% to 3%. (Wordstream)
  16. A 1-second delay in page load time can result in a 7% reduction in conversions. (Wordstream)
  17. Around 92% of people trust their friend and family recommendations. (Nielsen)
  18. Only 47% of people trust marketing content like TV commercials, magazine and newspaper ads. (Nielsen)

Customer Service Statistics

  1. As much as 89% of shoppers claim that they have stopped buying from online stores after they have experienced poor customer service. (Status Labs)
  2. Around 70% of people consult ratings and reviews before making a purchase. (PowerReview)
  3. At the same time, 70% of complaining customers responded that they will do business with your company again if you resolve the complaint in their favour. (Status Labs)
  4. It is estimated that by 2019, there will be 162 billions calls to the US businesses from a smartphone. (Biakelsey)
  5. Almost 59% of Americans think that customer service they get through social media has made it easier to get their issues resolved and questions answered. (Lyfe Marketing)
  6. At 73%, live chat has the highest satisfaction levels for any customer service channel, compared to 61% for email and 44% for phone. (EConsultancy)
  7. Companies that use Twitter as customer service channel see a 19% increase in customer satisfaction. (WebpageFX) (Source:

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